What’s In A Lame Name?
The ALDS presented by…huh? What the hell is a “Doosan”?
Whatever Doosan is, I’m not sure they’re getting much out of their title sponsorship. Even their ads don’t seem to convey anything meaningful about who they are and what they do. All they seem to be accomplishing is making MLB and FOX (via FS1) look ridiculous.
What can we look forward to in the later rounds? “The World Series presented by Hinky-Dinky”?
Not all sponsorship dollars are created equal. Major League Baseball could have had someone else–virtually anyone else–sponsor the playoff series, and while they might have grubbed up a few less dollars by doing so, they would have saved themselves far more than the difference in maintaining some dignity and prestige.